Every good product needs a good logo.
Visonic Dome is a pretty good product.
And now it’s got a pretty good logo to match.
Behold!
The OFFICIAL Visonic Dome logo:
Pretty cool, right?
A friend of mine designed the “Dome” graphic. I think it does a decent job of capturing the minimal form of my father’s invention:
The spherical shape.
The central colored band that divides the two halves, shown here with negative space.
And a singular button.
Everything’s nicely represented and recognizable. Looks like an ultrasonic contact lens cleaner to me.
A fitting tribute to my father’s design. I think it’s perfect.
(thanks, Alex!)
The typeface has an interesting story, too!
The font you see here in the Visonic Dome logo is called “Neuhaus.”
Neuhaus started its life as a project on Kickstarter. I found out about it on Reddit on r/kickstarter. It’s a fun community where creators and backers answer questions, get constructive feedback, and share their passion projects. Neat!
I saw Paul’s post on r/kickstarter and thought, How cool would it be to have a font created by a crowdfunding campaign as the logo of our crowdfunding project?
It’s like poetry. It rhymes.
Added to that, Neuhaus also has a clean, minimal aesthetic that fits the Visonic Dome design.
Plus, a German-sounding name didn’t hurt, either.
[Sehr neu. Sehr gut.]
History of the Visonic Dome logo
The Visonic Dome logo that you see above was created specifically for the upcoming Kickstarter campaign. It’s not the same logo that my dad used back in the day.
In fact, I’m not sure if there was a logo for the original Visonic Dome… 🤔
I had considered riffing on the “Vista Vision” logo (the name of my dad’s company at the time) that he used in the debut of the Visonic Dome in 1989 at Vision Expo, East, in NYC. You can see that logo as a double “V” – one green, one gray – on the front of the trade show booth. 👆
That might have been cool. But I think the Dome icon – a clean caricature of the product design – is even more nostalgic than bringing back the ‘VV’ wordmark.
All the right hues
Another aspect of the new logo, of course, is the color.
The light yellow and the turquoise/green come straight off the packaging that my father used back in the day. 👇
Shortly after the Visonic Dome debut in 1989, my father began selling his own contact lens cleaning solution, called “LenSoClean.” The Visonic Dome was renamed and the two products were marketed together across the USA.
The white and yellow in the new wordmark harken back to the device itself.
And as you can see above, the green tone matches the one used previously on the packaging.
Overall, I’m happy with the way the logo pays tribute to the original design choices my father made. I think it does what it’s supposed to.
What do you think? Send me your thoughts on the ‘gram!
(do people call it that? can I call it the ‘gram?)
